There’s a lot to navigate when you’re starting your business. And one of the first things you should do is set up a company website. But it can seem daunting and tricky when you’re not a tech wizard and you’re unsure of the lingo. Don’t let building your site become a burden… we’ll walk you through a few of the keywords and terminology commonly used.
Simply put, a domain name is the URL address where users can access your site. It represents one or more IP addresses, numbers separated by periods that identifies the computer. Other names that you might hear that refer to Domain are DNS (Domain Name System) or Registrar. The price of a domain name typically runs between $15-25 per year which you should purchase yourself. Learn more about purchasing your domain here. We recommend using www.godaddy.com or www.domains.com.
Web Hosting –
A service that stores all of the information and files/software needed to run your site. The hosting provider has very large and powerful computers that house all of this information and keep your site up and running. There are number of web hosting options out there with different pricing. For our clients, we offer packages ranging from $25 a month for basic service which includes plugin updates and general maintenance, to $125 a month for the folks who would want changes made to their site frequently.
Call to Action –
Your website probably has a bunch of information about your business on it but it also needs to direct the reader to interact with the site and nudge them towards your products or services. A Call to Action or CTA can be as simple as a button that says “Click Here” or “Learn More”. It gets them moving from browsing to interacting.
Header / Footer –
These areas on your site are important for navigation and information gathering for the reader. At the top of each page of the website is the header, usually with the business logo and a menu of all of the pages on the site. The footer at the bottom typically has contact information, hours of operation, and any other information that you want the reader to have handy no matter where they are on your site.
Landing Page –
Links to landing pages are used in your business ads on other platforms like Facebook or Google. They’re used to pull the ad reader towards a special offer, new service, signing up for a newsletter, etc. They allow the reader to “land” on your site. Landing pages minimize any extra information like the header and footer and hyperfocus on a Call to Action.
We hope this helps you get a start on learning more about website terms. If you ever have any questions, we’re only a call away or email away!