Who You Gonna Call? (540) 369-3200

Website Terminology

There’s a lot to navigate when you’re starting your business. And one of the first things you should do is set up a company website. But it can seem daunting and tricky when you’re not a tech wizard and you’re unsure of the lingo. Don’t let building your site become a burden… we’ll walk you through a few of the keywords and terminology commonly used.

 

Domain –

Simply put, a domain name is the URL address where users can access your site. It  represents one or more IP addresses, numbers separated by periods that identifies the computer. Other names that you might hear that refer to Domain are DNS (Domain Name System) or Registrar. The price of a domain name typically runs between $15-25 per year which you should purchase yourself. Learn more about purchasing your domain here. We recommend using www.godaddy.com or www.domains.com.  

 

Web Hosting –

A service that stores all of the information and files/software needed to run your site. The hosting provider has very large and powerful computers that house all of this information and keep your site up and running. There are number of web hosting options out there with different pricing. For our clients, we offer packages ranging from $25 a month for basic service which includes plugin updates and general maintenance, to $125 a month for the folks who would want changes made to their site frequently. 

MNC MAY Webhosting SQ 1

Call to Action –

Your website probably has a bunch of information about your business on it but it also needs to direct the reader to interact with the site and nudge them towards your products or services. A Call to Action or CTA can be as simple as a button that says “Click Here” or “Learn More”. It gets them moving from browsing to interacting.

 

Header / Footer –

These areas on your site are important for navigation and information gathering for the reader. At the top of each page of the website is the header, usually with the business logo and a menu of all of the pages on the site. The footer at the bottom typically has contact information, hours of operation, and any other information that you want the reader to have handy no matter where they are on your site.

 

Landing Page –

Links to landing pages are used in your business ads on other platforms like Facebook or Google. They’re used to pull the ad reader towards a special offer, new service, signing up for a newsletter, etc. They allow the reader to “land” on your site. Landing pages minimize any extra information like the header and footer and hyperfocus on a Call to Action.

MNC MAY Webhosting SQ 2We hope this helps you get a start on learning more about website terms. If you ever have any questions, we’re only a call away or email away! 

 

More Design and Marketing Articles from the Metro Nova Creative Team

Inspiring Moments from Business Owners

Unrest after the recent murder of George Floyd has affected the nation at every single level, including local and national businesses. Just as our country’s businesses began to reopen after being closed down by Covid-19, an additional layer of difficulty has been added. All of the peaceful protests have created the need and space for fundamental conversations about human rights

Read More »

Simple Social Media Strategy

How do you Grow Your Reach on Social Media? Social Media Strategy for Small Businesses Hello! Deciding how to run your social media accounts can be tricky. How do you grow an audience? How do you develop your brand? How do you convert sales? Here are a few initial steps that should happen in order to get you pointed in

Read More »
Metro Nova Creative Portfolio History Banner

Troubleshooting SVG Files Exported from Illustrator to Elementor

You’ve uploaded that SVG icon file fifteen times from Adobe Illustrator to Elementor, and it just won’t change colors.  We feel you. There is a lot of conflicting information on which settings will cause an Illustrator icon to work correctly in Elementor.  I tested lots of different settings, and I think I’ve located the actual problem. It’s simpler than you

Read More »