10 Steps to Developing a Brand

Creating a Brand Follow these 10 steps to create an impactful brand 1 Business Strategy When we talk about your business strategy it’s important to know that this should, and can be, a loose idea. It’s at this point that you start to think about what your goals are for the business. You should be setting up a plan to … Read More

Pillars of Branding

In today’s current market, branding is the emotional connection a product creates for consumers. I don’t care for that idea very much. I’m more traditional in that I believe it all starts with visual identity. That’s mostly because the majority of our clients are small businesses who probably can’t afford the full range of our services for a true complete … Read More

Branding for Your Budget

We’re Bringing Branding Back. How We Brand for Small Businesses. Author: Dan Craddock September 13, 2017 Branding, in it’s current state, is all about an emotional connection between a consumer and a product or business. The days of visual identity, deliverables, a handshake, and a promise are fading in most markets. So how do small businesses like yours create that emotional … Read More

Nonprofit Brand Guide

nonprofit-brand

Building a Brand for a Nonprofit Author: Dan Craddock August 28, 2017 Developing a brand for a nonprofit is one of the harder tasks in the design world. As well as the nonprofit world. It’s not just about deciding what your company voice is and creating that atmosphere with logos, colors, deliverables, and social media. With the standard commercial brand … Read More