Employer Branding

Employer Branding What business goals can be achieved by effective employer brand strategy? A user on Quora asks “What business goals can be achieved by effective employer brand strategy?” Follow Up Answer: Hello! I think that employer brand is incredibly important when setting your business goals. Think about scale for a business, you know that starting out typically you can … Read More

Find a Problem, Sell the Solution

Remember when you would visit the pediatrician as a child? You would sit on the table, and the doctor would inevitably point to a chart of smiley faces to gauge your pain. Ranging from no pain to excruciating pain, the doctor would use this to determine whether you really broke your arm or if you were just holding out for … Read More

Developing a Great Business Strategy

Developing a business strategy can seem daunting and difficult, but it doesn’t have to be with the right tools. Read on for some guidelines on developing a great business strategy for any budding business. Define Your Vision Which direction do you want your business to go? Where do you see the company in 5 years? 15 years? Your vision for … Read More

Business Masters Education Series, Olson Insurance Agency

Business Insurance What to Know When Selecting Your Plan Welcome to the first edition of our new project, Business Masters Education Series. With this program we wanted to provide value to our readers and clients by connecting them directly with the masters in business services to answer important questions that everyone always has. First up, we have Max Olson from … Read More

SEO Report Breakdown

Breaking Down our Local SEO Report SEO Explained Our SEO clients get the standard monthly reports that all the other guys offer. But one thing we like to do to set ourselves apart is give our clients their highlight cover. This is the first page you’ll see on our SEO reports and it gives you a play-by-play of success and … Read More

What is a Personal Brand?

In these days of social media and internet influencers, the term “personal brand” is floated around in conversation more and more, becoming increasingly common even in casual settings. Just like branding for your company, personal branding can become a key aspect in your future success. But how do you create a personal brand while staying authentic to you? Where do … Read More

Finding Your Why

What’s Your Why? The power of motivation and moving forward The power of purpose is compelling. As a small business owner or someone interested in starting their own business, you may be familiar with the amount of focus, dedication, and determination is required to get things off the ground. Without a driven purpose, moving your business to success may be … Read More

Grants for Women-Owned Small-Businesses – Where to Find Them

Image via Entrepreneur Over the years, the number of companies owned by woman has grown tremendously. As of 2016, women were majority owners of over 38% of US businesses. Unfortunately, despite the successful growth of women entrepreneurship, women-owned companies typically operate with less financial capital than companies owned by men, especially non-minority men. Moreover, women still own a smaller percentage … Read More

The Top 5 Inspiring Women-Led TED Talks on Business

It’s amazing the resources we can find for free online these days. And – let’s face it – TED is one of the best sources of information and inspiration from leaders in technology, education, and design across the world. From biochemistry talks to talks led by spoken word poets, the library of information, while useful, can be overwhelming. To make … Read More