How do you Grow Your Reach on Social Media?

How do you Grow Your Reach on Social Media? Social Media Strategy for Small Businesses Hello! Deciding how to run your social media accounts can be tricky. How do you grow an audience? How do you develop your brand? How do you convert sales? Here are a few initial steps that should happen in order to get you pointed in … Read More

Food Trucks

Food Trucks: The Delicious Designs We Love Branding on the Go With summer winding down and cooler weather upon us, we’re starting to reflect back on all of the great food trucks we visited. Whether parked outside of a bar, a music festival, or an office, fresh food that comes to you is an absolute game changer. But it’s certainly … Read More

The Evolution of a Tiger

The Evolution of Tony the Tiger The Kellogg’s Mascot Through the Years The cereal aisle: it can be daunting. It’s a giant wall of boxes plastered with blindingly bright colors, bowls piled high with crunchy bits, milk inexplicably splashing out of spoons, and wild cartoon mascots who honestly look like they need to cool it with the sugar intake. I … Read More

How Important is Branding in 2019?

Does Branding Matter? Yes, yes it does…Let’s chat about brand trust. Branding is more than just an identity or logo design. It’s really about a range of things that develop the market’s perception of your product or business. Brand trust is one of the more overlooked concepts I think because if done well, it’s very natural. Here’s a simple test, … Read More

What is a Personal Brand?

In these days of social media and internet influencers, the term “personal brand” is floated around in conversation more and more, becoming increasingly common even in casual settings. Just like branding for your company, personal branding can become a key aspect in your future success. But how do you create a personal brand while staying authentic to you? Where do … Read More

The Stats Behind Branding

Branding Matters Check out these stats on how branding helps grow your business It’s commonly known that branding is an essential part of any business’s success. It’s what makes companies unique and sets them apart from the rest of the crowd. Making a name for your company through branding is invaluable in a world full of small businesses and new … Read More

Love Your Brand Series – David Aikman

The Love Your Brand Series will be our way of spotlighting our clients and giving them an opportunity to tell their story a little bit. It’s a great way to learn, connect, and get inspired by the entrepreneurs and business owners that have already started their journey. We hope you enjoy the series! David isn’t called The Mortgage Pro for no … Read More

Building Your Brand Using Color Theory

There are tons of factors to consider when building your brand. Who is your audience? How do you represent your style? What colors should you use in your design? If you’re looking at creating a logo for a new company or revitalizing your current brand, keeping color theory in mind can help you build a successful aesthetic. Color theory sounds … Read More

Brand Consistency

Author: LeAnna Lankford Have you ever looked at an advertisement and instinctively known what company it was? The logo only confirmed what you already suspected. You begin to wonder, “How did I do that, was I tricked?” Well in a way, yes! It’s called brand consistency. This kind of design strategy can take your business to a higher level of … Read More