What is a Personal Brand?

In these days of social media and internet influencers, the term “personal brand” is floated around in conversation more and more, becoming increasingly common even in casual settings. Just like branding for your company, personal branding can become a key aspect in your future success. But how do you create a personal brand while staying authentic to you? Where do … Read More

The Stats Behind Branding

Branding Matters Check out these stats on how branding helps grow your business It’s commonly known that branding is an essential part of any business’s success. It’s what makes companies unique and sets them apart from the rest of the crowd. Making a name for your company through branding is invaluable in a world full of small businesses and new … Read More

Love Your Brand Series – David Aikman

The Love Your Brand Series will be our way of spotlighting our clients and giving them an opportunity to tell their story a little bit. It’s a great way to learn, connect, and get inspired by the entrepreneurs and business owners that have already started their journey. We hope you enjoy the series! David isn’t called The Mortgage Pro for no … Read More

Building Your Brand Using Color Theory

There are tons of factors to consider when building your brand. Who is your audience? How do you represent your style? What colors should you use in your design? If you’re looking at creating a logo for a new company or revitalizing your current brand, keeping color theory in mind can help you build a successful aesthetic. Color theory sounds … Read More

Brand Consistency

Author: LeAnna Lankford Have you ever looked at an advertisement and instinctively known what company it was? The logo only confirmed what you already suspected. You begin to wonder, “How did I do that, was I tricked?” Well in a way, yes! It’s called brand consistency. This kind of design strategy can take your business to a higher level of … Read More

Pillars of Branding

In today’s current market, branding is the emotional connection a product creates for consumers. I don’t care for that idea very much. I’m more traditional in that I believe it all starts with visual identity. That’s mostly because the majority of our clients are small businesses who probably can’t afford the full range of our services for a true complete … Read More

The Politics of Branding

politics of branding

Share this Post So we’re in the middle of one of the most divisive times our nation has faced in many years. And it’s made a lot of people ask themselves, how did we get here? How did we end up with the elected officials we have in office? How did I already eat that entire helping of chips and … Read More

Creating a Personal Brand

Branding isn’t just for companies anymore. In the current market, more and more people are cultivating personal brands. Even within their own professional fields. Financial advisors, Realtors, Coaches, especially bloggers are getting themselves a personal brand. Anything that can help them stand out in their market. Think about how many Realtors there are in your area. Last time I checked, … Read More