Employer Branding

Employer Branding What business goals can be achieved by effective employer brand strategy? A user on Quora asks “What business goals can be achieved by effective employer brand strategy?” Follow Up Answer: Hello! I think that employer brand is incredibly important when setting your business goals. Think about scale for a business, you know that starting out typically you can … Read More

How Important is Branding in 2019?

Does Branding Matter? Yes, yes it does…Let’s chat about brand trust. Branding is more than just an identity or logo design. It’s really about a range of things that develop the market’s perception of your product or business. Brand trust is one of the more overlooked concepts I think because if done well, it’s very natural. Here’s a simple test, … Read More

10 Steps to Developing a Brand

Creating a Brand Follow these 10 steps to create an impactful brand 1 Business Strategy When we talk about your business strategy it’s important to know that this should, and can be, a loose idea. It’s at this point that you start to think about what your goals are for the business. You should be setting up a plan to … Read More

Developing a Great Business Strategy

Developing a business strategy can seem daunting and difficult, but it doesn’t have to be with the right tools. Read on for some guidelines on developing a great business strategy for any budding business. Define Your Vision Which direction do you want your business to go? Where do you see the company in 5 years? 15 years? Your vision for … Read More

What is a Personal Brand?

In these days of social media and internet influencers, the term “personal brand” is floated around in conversation more and more, becoming increasingly common even in casual settings. Just like branding for your company, personal branding can become a key aspect in your future success. But how do you create a personal brand while staying authentic to you? Where do … Read More

Love Your Brand Series – David Aikman

The Love Your Brand Series will be our way of spotlighting our clients and giving them an opportunity to tell their story a little bit. It’s a great way to learn, connect, and get inspired by the entrepreneurs and business owners that have already started their journey. We hope you enjoy the series! David isn’t called The Mortgage Pro for no … Read More

Love Your Brand Series – Jackie Mansberger

The Love Your Brand Series will be our way of spotlighting our clients and giving them an opportunity to tell their story a little bit. It’s a great way to learn, connect, and get inspired by the entrepreneurs and business owners that have already started their journey. We hope you enjoy the series! Jackie is the founder of a fantastic blog … Read More

Love Your Brand Series – Donella Fields

The Love Your Brand Series will be our way of spotlighting our clients and giving them an opportunity to tell their story a little bit. It’s a great way to learn, connect, and get inspired by the entrepreneurs and business owners that have already started their journey. We hope you enjoy the series! Donella is the Director of TEAM International, Inc., … Read More

Love Your Brand Series – Megan Lee

The Love Your Brand Series will be our way of spotlighting our clients and giving them an opportunity to tell their story a little bit. It’s a great way to learn, connect, and get inspired by the entrepreneurs and business owners that have already started their journey. We hope you enjoy the series! Megan Lee is the founder and creator behind … Read More

Brand Consistency

Author: LeAnna Lankford Have you ever looked at an advertisement and instinctively known what company it was? The logo only confirmed what you already suspected. You begin to wonder, “How did I do that, was I tricked?” Well in a way, yes! It’s called brand consistency. This kind of design strategy can take your business to a higher level of … Read More