The world of marketing has completely shifted over the past ten years or so. Sometimes it can be hard to keep up with all the new trends and buzzwords that are used, so here’s an article to give you a starting point to jump off on on your content creation journey.
What is Content Creation?
In reality, “content” just means something that you write, record, or stream for the purpose of exposure. From blog posts, videos, facebook posts, or podcasts, content is something that potential clients will land on regardless of if they were actually searching for you. Someone looking for a good way to stretch in the morning could stumble upon a blogpost you wrote, and find themselves coming into your yoga studio the following week.
In short, content is a gateway to showcase your business or service in a fun, creative, and most importantly accessible way. Today, businesses employ content creators to engage new and existing customers on the brand’s behalf.
Content Creation Should Be Strategic
Good content is relevant content. A content creator produces entertaining or educational material that caters to the interests and challenges of a target audience. Keep up with what is going on with your industry or community, develop content based on what your customers are most likely to be interested in.
Keep up with trends on social media platforms like Tik Tok and Instagram for inspiration. Quality should be priority when thinking about content creation. If a potential customer clicks on a post of yours expecting to learn about something and ends up getting spammed with keywords, that doesn’t reflect well on your business at all.
Your Site’s SEO is Impacted by the Content You Create
Keep in mind that when you post content, Google is watching. It’s crucial that in your captions and images, you use keywords to boost your rank. If your video is targeted towards people looking for a/c repair, why isn’t that in your caption? Make your content searchable!
If your a local business, put your town in the title of your content. A good example: “Carpentry masterclass from local Fredericksburg expert”. Not only does this include your business, but it also gives you a realistic pool of clients to engage, people in the Fredericksburg area looking for carpenters!
Good Content Can Make Your Site Much More Successful
Hiring a professional to help you make content is an excellent idea when deciding how to better reach your target audience. At Metro Nova Creative, our marketing team will help create blog posts and videos that not only reach your audience, but engage them as well. Engagement is the ultimate goal of content creation. We understand that what you have to offer is important and we’re more that ready to help grow you your business.