Osler aspired for an unparalleled legal brand that not only showcased their remarkable abilities but also captivated prospective estate clients with distinction and impact.
Our process for crafting a new brand identity based on the client’s existing logo begins with a comprehensive analysis of the current design, extracting key elements that resonate with the client’s vision. We then collaborate closely with our design team to explore various iterations and enhancements, ensuring the evolution of the logo aligns seamlessly with the client’s brand essence. Through iterative feedback loops, we refine and optimize the design, considering color schemes, typography, and overall visual aesthetics. The final stage involves creating comprehensive brand guidelines that extend beyond the logo, providing a cohesive and unified visual identity for the client across various touchpoints.
Logo Resoration and Vectorization
In the case of this project, the client provided us with a low-resolution image of his logo that needed cleaning up and vectorizing. While we did not create the logo from scratch, our team was able to enhance it and create a high-quality, professional logo. From there, we built the brand identity around the logo, resulting in a cohesive look and feel that accurately represented the company. We take pride in our ability to develop unique and memorable brand identities for our clients, and in this case, we were able to take the client’s original design to the next level.
Web Design &
Custom Map Illustration
The client had a specific request for a custom map illustration that would show the areas where his potential clients could park. Our team worked on creating a unique and personalized map illustration that catered to the client’s needs. The custom map illustration was designed in such a way that it linked straight to Google Maps, making it easier for potential clients to navigate and find parking in the designated areas.
Visual Brand Representation & Print Production
We bring the client’s new logo and branding elements to life through a series of dynamic visual representations, creating mockups to showcase how their brand will appear in real-life scenarios. Once approved, we handle the printing of business cards, folders, and stationary, ensuring a seamless transition from concept to tangible assets that reflect the client’s impactful and consistent brand presence.
The transformative rebranding efforts have yielded compelling results for Osler Law, as their enhanced visual identity now exudes a heightened sense of professionalism and credibility. The refined brand has played a pivotal role in attracting a broader clientele, establishing stronger connections with existing clients, and contributing to an overall increase in business opportunities. Notably, Osler Law’s market presence has been bolstered, and they’ve reported a positive impact on client acquisition, attributing it to the newfound resonance and contemporary appeal of their reimagined brand. The success of the rebrand is not just visual but translates into tangible business growth and a more influential market position.