Nailing Down Your Logo Design: Ask These Questions Like a Pro

So, you’re on the hunt for a logo designer to give your brand that extra oomph – smart move! But hey, before you dive in headfirst, let’s talk about some of the questions you need to sling our way. Trust me, it’s like picking the right toppings for your pizza; you want the good stuff.

1. What Files Am I Getting?

Think of your logo like a rockstar – it needs to perform on different stages. Ask for a variety of file formats: JPEGs, PNGs, PDFs, EPSs, SVGs, and AIs. This way, your logo can rock out on social media, business cards, or even a giant billboard without missing a beat.

2. Is the Logo Mine?

Ownership of the logo is a critical aspect of the agreement. We clearly define the terms regarding logo ownership in our contract. Upon completion of the project and full payment, you will have full rights to the logo. So don’t try running off with an incomplete logo!

3. What should I prepare for the logo?

A good logo isn’t just about looking cool; it’s also got a job to do – representing your business. If your logo designer doesn’t know about your brand, it’s like trying to DJ a party without knowing the crowd. In our initial meeting, we will ask questions about your company to learn and understand what you stand for and what you do as well as the target audience. Try to find some inspiration for what you want from your logo as well! These things can really change aspects of how we will design for you. This way we can make a logo that will represent you and your business!

Bottom Line

Getting a logo designed should be fun, not a headache. By tossing these questions into the mix and coming prepared,  you’re not being a diva; you’re just making sure your logo design journey is smooth and gets you the head-turning logo your brand deserves. So, let the questions roll, and let the magic begin! Hear Dan talk more about logo FAQs here:

Video Thumbnail: Bohn Mortgage Branding Testimony

Client Spotlight: Bohn Mortgage

In this interview with Nick from Bohn Mortgage talks about the partnership between our two companies and their experiences with us so far.

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