Who You Gonna Call? (540) 369-3200

Marketing vs Advertising

Is Marketing and Advertising the Same Thing?

People confuse marketing vs advertising all the time. Are they the same thing? Advertising is a part of marketing, but they aren’t the same. The most simple way to think about it is marketing is about selling your brand, where advertising is about selling a product.

What is Marketing?

Marketing is the process of getting people interested in your company and its products or services. It’s all about your brand! When you think of marketing, you probably think of advertising. But marketing is so much more than that: it’s market research, knowing your environment, evaluating your competition, branding, positioning, promotional strategies for your products, and more. A marketing campaign will build brand image, making sure your customers know who you are and what you stand for. If you’re still confused, think of Nike’s “Just Do It” campaign. This campaign not only introduced Nike’s slogan, but introduced their products and widened their market from just athletes to everyday people. The “Just Do It” campaign perfectly encompassed what Nike is and what they do.

JustDoItAd
Source

What is Advertising?

Advertising uses paid media to sell a product or service to a target audience. It’s one of the promotional strategies we use in marketing. Social media advertising is huge these days, but you also have billboards, commercials, flyers, newsletters, product placement, and more. The main message of advertisements is to inform and sell your product. Do you remember “Got Milk?” ads? It’s hard to forget well-known celebrities wearing milk mustaches! The goal of these advertisements were to boost milk sales, and that’s exactly what it did. Unlike the “Just Do It” campaign, which focuses on Nike as a brand, the “Got Milk?” campaign focused on milk as a product.

It’s important to know what marketing vs advertising is, especially when owning your own business. If you want to learn more about how marketing and advertising can help your business, contact us today!

More Design and Marketing Articles from the Metro Nova Creative Team

Metro Nova Creative Sponsors Downtown Runaround

The team at Metro Nova Creative is always looking for opportunities to improve our city, and make it one of the best places to live! We are so excited to hear about the second annual Downtown Runaround from our friends at Downtown Greens, Community Greenspace. We’ve decided to sponsor the event, and our team looks forward to participating! Let’s spread the word, and get behind these amazing folks.

Read More »
Friends of the Rappahannock - give local piedmont banner

Give Local Piedmont – Friends of the Rappahannock

As you may already know from a recent article, Metro Nova Creative LOVES our community. Each financial quarter, we choose an organization to donate a percentage of our sales to. This year, Q2 will be going to our friends at Friends of the Rappahannock. Not only do we want to give them money, we would love if YOU gave them

Read More »

The Top 5 Inspiring Women-Led TED Talks on Business

Inspiring Women The top 5 women-led TED talks we found about business. Author: Grace Sovine December 26, 2018 It’s amazing the resources we can find for free online these days. And – let’s face it – TED is one of the best sources of information and inspiration from leaders in technology, education, and design across the world. From biochemistry talks

Read More »