In 2016, internet usage on mobile devices including smartphones and tablets outpaced desktop internet use for the first time. Even more telling, a whopping 70% of Google searches are from phones. This reinforces what we already know: we are a mobile society with an ever-increasing demand for web design with flexible functionality on a range of screen sizes. Responsive Web Design (RWD) is the design approach that allows your website to react to the screens and behaviors of real users. By giving your users responsive design and elements, you create a website that operates seamlessly across multiple platforms. RWD is also web design with a single URL and the same HTML, which means a more focused design approach. Web design responsiveness gives users an effortless mobile website experience while also giving your SERP rankings an organic boost.
How can Responsive Web Design help your website?
By using Responsive Web Design, small business owners and other website owners efficiently use their web design expenses and maximize their visibility. You can provide outstanding website functionality and interactivity that remains consistent and intuitive from one platform to another. Having one URL instead of two means you help un-bury your site in the SERP. Furthermore, we all know that Google loves RWD. It is the preferred design approach by the search engine. And Google presents mobile-optimized results highest on mobile devices. This means that unless you have built a mobile-friendly experience, your site is invisible to the majority of Google users. RWD is the best way to achieve this positive website experience and keep users on your site to maintain meaningful interaction. For your SEO management, this means lower bounce rate and increased word of mouth traffic.
Finally, when you apply Responsive Web Design, you simplify the focus of your web presence and streamline your efforts. Don’t manage more than one URL or work with different HTML. This unified approach to web design will free you up to pay attention to what is really important for your small business. If you haven’t already, talk to your web design professional about creating Responsive Web Design for your website.