WHAT MAKES A WEBSITE GREAT?
Creating a website isn’t just about making something look pretty and jamming as much copy into each page as possible. That’s old news in this world. Creating a website should be a unique experience that matches your brand. It should create a great user experience as well. People don’t stick around long on a website, you need to guide them to action quickly…like really quickly. As a matter of fact, a great website contains three major elements that will help your potential customer seal the deal.
Step 1 - Engage to Inform
Don’t get down on one knee yet, but if you do make sure you hit up Chrysella for the ring (some really cool people built their site). When we talk about engaging and informing we mean you have to make it clear right away and with GUSTO what it is that you’re doing for the customer. Check the example below from our own home page.
Full-service, In House Design and Marketing
We never send our client’s work to cheap subcontractors — our team provides all services in house. You name it, the Metro Nova Creative team of graphic designers and marketers can do it!
Step 2 - Build that Trust
Look, there’s a lot of bad stuff out in the world. Businesses that have shady practices, products that use harmful chemicals, Nickelback, pineapple on pizza. Don’t you think your customers deserve some relief from the bad stuff? Make your website the relief. They should see things that create brand trust and make them feel comfortable making a purchasing decision! A well designed, responsive site is definitely one thing that will help. But why not hear directly from other customers? We build review feeds into sites regularly that tell your prospects exactly why you’re the right person for the job. Check ours out! And if you don’t really want to read them, you can watch Dan read them in a hotdog costume here.
Another great way to create brand trust and to establish yourself as a leader in your industry is by creating custom content like blog posts that we can implement into your website strategically. For example, we can give you articles about websites on this very good website page just so you know we are for really real good at our jobs.
Website Design Articles
Give Your Website a Much Needed Makeover Watch our newest video about how to better engage customers through your website! Video Transcript: Hey, what’s up? Dan at Metro Nova Creative here. And today, I want to talk about how to create a successful website. And
What’s a Theme vs a Template? Check out the third video of our FAQ series, where Dan finally breaks down the differences between a themes and a templates! Themes Vs Templates Video Transcript: Hey, guys, what’s up? Dan at Metro Nova Creative continuing our series
Branding for Startups This Northern Virginia Realtor took advantage of our Startup Package! We had another new business reach out to take advantage of our amazing new product, the Startup Package. Branding for startups is key for a successful launch. Sonia Iqbal is a local
So you need to build a website for your business… great! That’s an excellent move to make, especially right now. Currently, a lot of business owners are shifting their business presence online, making it easier for everyone to access their services/products. It just makes sense.
Step 3 - Guide the Decision
Be the Sherpa to your customer’s experience. You’ve informed them of their journey, proven you can ferry them through the process, now guide them to decision to purchase! A clear call to action is incredibly important on a website. We typically create one on every page. We even create specific subject markers so when the lead comes in to your staff, they know exactly what page the person was on when they filled out the contact form. This helps pre-qualify your lead, and gives your sales staff the opportunity to prepare before contacting the client. UPSELL TIME! So pack a lunch, do some light stretching, and guide the decision to buy! Don’t forget the bug spray.