A lot of small business owners have the same kinds of questions about logo designs. Things like “Is the logo the whole thing or just the picture?” “Do I pay extra for the symbol?”. The video below does a little logo anatomy to explain some of the different parts of a logo!
Video Transcript Below:
Hey guys, what’s up? So, real quick video, I wanted to just kind of give you the anatomy of a logo design. A lot of times when we talk to clients, we talk about things like icons and word marks and full versions and blah blah blah, all that stuff and they kind of go, “I don’t know what your saying”. And so I wanted to showcase a logo design we did for Fredericksburg Technology and give you just the information about what each piece is.
So when we say an icon, this is an icon. So it’s the shape, the Nike Swoosh, this is their icon right here. So it’s a standalone. And when we design logos, we always design with an icon in mind, right? Because it should be a recognizable symbol that easily recalls the memory of what that business is.
And then the word mark itself is the name of the business. So, like, the word Nike or in this instance FXBG, for anybody not local, that stands for Fredericksburg, Technology. And so a standalone word mark. A lot of times we have to use this in branding elements.
And then the full version is just the combination of those two things. And so we always design logos for clients. We make sure if they have an icon, then it’s gonna work by itself. If they have a word marks, it’s gotta work by itself. And then if they have a full logo like that, we include that in the package and then you get all your individual files.
If you wanna know more about logo design, just drop a comment or you can get in touch with us at metronovacreative.com. Talk to you later. Bye.