Creating a Brand Follow these 10 steps to create an impactful brand 1 Business Strategy When we talk about your business strategy it’s important to know that this should, and can be, a loose idea. It’s at this point that you start to think about what your goals are for the business. You should be setting up a plan to … Read More
Tiny Letters, Kids Charity Art Jam
Kids Art Jam Mark your calendars on Saturday May 25th, 2019 from 4 – 6 pm for a family friendly charity event centered around creative kids and building a united & supportive community by teaching them the power of giving! Tickets are FREE: get Event Tickets here! Please get one per participating child. Tiny Letters, Kids Art Jam is a public … Read More
Designer Spotlight: Paula Scher
This Women’s History Month, we want to highlight a dynamite female graphic designer, Paula Scher. Born in Washington, DC, Scher is a graphic designer, painter, and art educator in design. She is currently principal at Pentagram design firm – and the first women principal at that! Image via Pentagram Her early career started with a job as a layout artist … Read More
#leaveyourmark: Celebrating Women in the Workforce
Happy Women’s History Month to you! With International Women’s Day just behind us, the importance of women is fresh in our minds (as it should be). To celebrate women this month, Girls in Tech launched campaign #leaveyourmark, a movement meant to celebrate women in the workforce. Throughout the month, Girls in Tech will be highlighting working women all across the … Read More
Famous Logos: The History Behind a Classic, Coca-Cola
It’s actually hard for most of us to remember the Coca-Cola logo in any iteration other than the one we know now. Even if you’re not much of a soda drinker, this is one brand that is so widespread that you’d have to live under a rock to not recognize the classic cursive font. But how did Coca-Cola arrive at … Read More
Octothorpe, it’s not a Hashtag!
Author: Dan Craddock The hashtag; it’s been around for nearly 20 years now if you can believe it. It’s been there for every major world event in modern time. It’s guided revolutions, announced survivors of terrorist attacks, informed the world faster than traditional news during natural disasters, brought communities together, torn them apart, and been printed on some really dumb … Read More
The Politics of Branding
Share this Post So we’re in the middle of one of the most divisive times our nation has faced in many years. And it’s made a lot of people ask themselves, how did we get here? How did we end up with the elected officials we have in office? How did I already eat that entire helping of chips and … Read More
Event & Media Tech Branding
The team over at Event & Media Tech ran into an issue with their old logo. They needed a new logo and in turn, a complete overhaul of their company’s identity. We came up with a new logo design that incorporated the original ampersand from their old logo, making sure long time clients would have some connection to the same … Read More
Responsive Web Design
In 2016, internet usage on mobile devices including smartphones and tablets outpaced desktop internet use for the first time. Even more telling, a whopping 70% of Google searches are from phones. This reinforces what we already know: we are a mobile society with an ever-increasing demand for web design with flexible functionality on a range of screen sizes. Responsive Web … Read More
Awesome New Product We’re Making for Local Bars
Re-Usable Coasters Stop throwing away those paper products One thing bars and restaurants are always trying work on is waste. When using paper products like bev naps or paper coasters, that waste can be outstanding, especially on a weekend. Well, at Metro Nova Creative we’ve teamed up with some people in the industry to come up with a … Read More