10 Steps to Developing a Brand

Creating a Brand Follow these 10 steps to create an impactful brand 1 Business Strategy When we talk about your business strategy it’s important to know that this should, and can be, a loose idea. It’s at this point that you start to think about what your goals are for the business. You should be setting up a plan to … Read More

Queen of Mortgages Interview

Personal Branding Markita Woods, the Queen of Mortgages Dan sits down with Markita Woods, the Queen of Mortgages to learn more about her past, and how a career in the WNBA put her in the mortgage business.  

What is a Personal Brand?

In these days of social media and internet influencers, the term “personal brand” is floated around in conversation more and more, becoming increasingly common even in casual settings. Just like branding for your company, personal branding can become a key aspect in your future success. But how do you create a personal brand while staying authentic to you? Where do … Read More

Octothorpe, it’s not a Hashtag!

Author: Dan Craddock The hashtag; it’s been around for nearly 20 years now if you can believe it. It’s been there for every major world event in modern time. It’s guided revolutions, announced survivors of terrorist attacks, informed the world faster than traditional news during natural disasters, brought communities together, torn them apart, and been printed on some really dumb … Read More

Understanding Your Target Audience

understanding your target audience

The target audience is simply the type of person a product should appeal to. And before we get started, let me say that your target audience isn’t “anybody with hands”. I mean if it is, and you have that kind of budget, please, step to the front of the line and enjoy this complimentary taco!  IT’S NOT EVEN TUESDAY! So, … Read More

Facebook’s Latest Impact on Businesses

Mark Zuckerberg recently released a statement on his personal Facebook page that shook the business community substantially. He said quite a bit about how the world uses his social media platform. He said he wants his team to strive to create the best user experience possible for people all over the world. He wants to work hard to keep things … Read More