Explaining SEO

SEO for a New Website The myths of Search Engine Optimization In our industry, we hear the same thing (or some variation of the same thing) constantly. We consistently hear clients ask why their new website isn’t coming up on page 1 of Google when they search for it. The truth is it’s because if you opt out of SEO … Read More

How do you Grow Your Reach on Social Media?

How do you Grow Your Reach on Social Media? Social Media Strategy for Small Businesses Hello! Deciding how to run your social media accounts can be tricky. How do you grow an audience? How do you develop your brand? How do you convert sales? Here are a few initial steps that should happen in order to get you pointed in … Read More

10 Steps to Developing a Brand

Creating a Brand Follow these 10 steps to create an impactful brand 1 Business Strategy When we talk about your business strategy it’s important to know that this should, and can be, a loose idea. It’s at this point that you start to think about what your goals are for the business. You should be setting up a plan to … Read More

Queen of Mortgages Interview

Personal Branding Markita Woods, the Queen of Mortgages Dan sits down with Markita Woods, the Queen of Mortgages to learn more about her past, and how a career in the WNBA put her in the mortgage business.  

What is a Personal Brand?

In these days of social media and internet influencers, the term “personal brand” is floated around in conversation more and more, becoming increasingly common even in casual settings. Just like branding for your company, personal branding can become a key aspect in your future success. But how do you create a personal brand while staying authentic to you? Where do … Read More

Octothorpe, it’s not a Hashtag!

Author: Dan Craddock The hashtag; it’s been around for nearly 20 years now if you can believe it. It’s been there for every major world event in modern time. It’s guided revolutions, announced survivors of terrorist attacks, informed the world faster than traditional news during natural disasters, brought communities together, torn them apart, and been printed on some really dumb … Read More

Understanding Your Target Audience

understanding your target audience

The target audience is simply the type of person a product should appeal to. And before we get started, let me say that your target audience isn’t “anybody with hands”. I mean if it is, and you have that kind of budget, please, step to the front of the line and enjoy this complimentary taco!  IT’S NOT EVEN TUESDAY! So, … Read More