Author: Josh Hastings – Contributor; Check out my blog Money Life Wax Or…maybe you are in charge of marketing for a company. Someone wants to know more about your company and they don’t have time to read the about me section. Does your brand answer their questions? Is your brand, specifically your logo recognizable? Are you distinguishing yourself from the … Read More
Understanding Your Target Audience
The target audience is simply the type of person a product should appeal to. And before we get started, let me say that your target audience isn’t “anybody with hands”. I mean if it is, and you have that kind of budget, please, step to the front of the line and enjoy this complimentary taco! IT’S NOT EVEN TUESDAY! So, … Read More
Pillars of Branding for Small Businesses
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Facebook’s Latest Impact on Businesses
Mark Zuckerberg recently released a statement on his personal Facebook page that shook the business community substantially. He said quite a bit about how the world uses his social media platform. He said he wants his team to strive to create the best user experience possible for people all over the world. He wants to work hard to keep things … Read More
4,000 hits for under $40
Full discretion, I did get this idea off of something I heard on the #AskGaryVee show. But that’s what the show is for. It’s like a couple of go getters yelling at each other after drinking a ton of Red Bull and pitching ideas about growth. Some of you know that I moved my family to Fredericksburg and started splitting … Read More
What is SEO and SEM?
So I constantly get the question “how do we rank higher on Google?” And clients typically don’t know what exactly they’re asking for. A lot of times I’ll mention SEO and the client asks about how much it will cost them per click. Or they’ll have questions about AdWords. Now it should be known that SEO can be and should … Read More
Free and Easy Steps to Boost Your Site
This is a question we get with every website we build. Every small business we talk to. Every Vice President of Peanut Based Sales, from whatever company does that. It’s a question that is up there with things like Coke or Pepsi, McDonalds or Burger King, Target or Walmart, the Cleveland Browns or a Potato. All of our clients want … Read More
Better Direct Mailing
Tips For Direct Mailing Success Reaching Customers Like Never Before Source: Navitor Whether you are creating a direct mailing to boost your own business or working with a customer to create a printed piece for their campaign, it’s important to make every printed piece as effective as possible. That’s why we’ve collected eight ways that you can get … Read More