The Stats Behind Branding

Branding Matters Check out these stats on how branding helps grow your business It’s commonly known that branding is an essential part of any business’s success. It’s what makes companies unique and sets them apart from the rest of the crowd. Making a name for your company through branding is invaluable in a world full of small businesses and new … Read More

Building Your Brand Using Color Theory

There are tons of factors to consider when building your brand. Who is your audience? How do you represent your style? What colors should you use in your design? If you’re looking at creating a logo for a new company or revitalizing your current brand, keeping color theory in mind can help you build a successful aesthetic. Color theory sounds … Read More

Grants for Women-Owned Small-Businesses – Where to Find Them

Image via Entrepreneur Over the years, the number of companies owned by woman has grown tremendously. As of 2016, women were majority owners of over 38% of US businesses. Unfortunately, despite the successful growth of women entrepreneurship, women-owned companies typically operate with less financial capital than companies owned by men, especially non-minority men. Moreover, women still own a smaller percentage … Read More

Love Your Brand Series – Megan Lee

The Love Your Brand Series will be our way of spotlighting our clients and giving them an opportunity to tell their story a little bit. It’s a great way to learn, connect, and get inspired by the entrepreneurs and business owners that have already started their journey. We hope you enjoy the series! Megan Lee is the founder and creator behind … Read More

Brand Consistency

Author: LeAnna Lankford Have you ever looked at an advertisement and instinctively known what company it was? The logo only confirmed what you already suspected. You begin to wonder, “How did I do that, was I tricked?” Well in a way, yes! It’s called brand consistency. This kind of design strategy can take your business to a higher level of … Read More

A Strong Logo Design Matters

Author: Josh Hastings – Contributor; Check out my blog Money Life Wax Or…maybe you are in charge of marketing for a company. Someone wants to know more about your company and they don’t have time to read the about me section. Does your brand answer their questions? Is your brand, specifically your logo recognizable? Are you distinguishing yourself from the … Read More

Understanding Your Target Audience

understanding your target audience

The target audience is simply the type of person a product should appeal to. And before we get started, let me say that your target audience isn’t “anybody with hands”. I mean if it is, and you have that kind of budget, please, step to the front of the line and enjoy this complimentary taco!  IT’S NOT EVEN TUESDAY! So, … Read More