Branding Matters Check out these stats on how branding helps grow your business It’s commonly known that branding is an essential part of any business’s success. It’s what makes companies unique and sets them apart from the rest of the crowd. Making a name for your company through branding is invaluable in a world full of small businesses and new … Read More
Building Your Brand Using Color Theory
There are tons of factors to consider when building your brand. Who is your audience? How do you represent your style? What colors should you use in your design? If you’re looking at creating a logo for a new company or revitalizing your current brand, keeping color theory in mind can help you build a successful aesthetic. Color theory sounds … Read More
Grants for Women-Owned Small-Businesses – Where to Find Them
Image via Entrepreneur Over the years, the number of companies owned by woman has grown tremendously. As of 2016, women were majority owners of over 38% of US businesses. Unfortunately, despite the successful growth of women entrepreneurship, women-owned companies typically operate with less financial capital than companies owned by men, especially non-minority men. Moreover, women still own a smaller percentage … Read More
Love Your Brand Series – Megan Lee
The Love Your Brand Series will be our way of spotlighting our clients and giving them an opportunity to tell their story a little bit. It’s a great way to learn, connect, and get inspired by the entrepreneurs and business owners that have already started their journey. We hope you enjoy the series! Megan Lee is the founder and creator behind … Read More
Famous Logos: The History Behind a Classic, Coca-Cola
It’s actually hard for most of us to remember the Coca-Cola logo in any iteration other than the one we know now. Even if you’re not much of a soda drinker, this is one brand that is so widespread that you’d have to live under a rock to not recognize the classic cursive font. But how did Coca-Cola arrive at … Read More
Brand Consistency
Author: LeAnna Lankford Have you ever looked at an advertisement and instinctively known what company it was? The logo only confirmed what you already suspected. You begin to wonder, “How did I do that, was I tricked?” Well in a way, yes! It’s called brand consistency. This kind of design strategy can take your business to a higher level of … Read More
A Strong Logo Design Matters
Author: Josh Hastings – Contributor; Check out my blog Money Life Wax Or…maybe you are in charge of marketing for a company. Someone wants to know more about your company and they don’t have time to read the about me section. Does your brand answer their questions? Is your brand, specifically your logo recognizable? Are you distinguishing yourself from the … Read More
Logo Refresh for RED Art
We don’t just create new logos for all of our clients. Sometimes they prefer to just have a little refresh. For RED, Art and Design we were tasked with building a new website for online art classes. But before we started that, the logo needed a little bit of an update. We cleaned it up, brightened the colors, and adjusted … Read More
Using Pinterest for Logo Projects
One of our goals is to make the process of designing a new logo, or coming up with a brand as fun as possible for the client. Change in a business, new or old, can be stressful and so this part of the journey should be enjoyable. When you hire Metro Nova Creative we’ll set up a Pinterest board so you … Read More
Understanding Your Target Audience
The target audience is simply the type of person a product should appeal to. And before we get started, let me say that your target audience isn’t “anybody with hands”. I mean if it is, and you have that kind of budget, please, step to the front of the line and enjoy this complimentary taco! IT’S NOT EVEN TUESDAY! So, … Read More