Developing a business strategy can seem daunting and difficult, but it doesn’t have to be with the right tools. Read on for some guidelines on developing a great business strategy for any budding business. Define Your Vision Which direction do you want your business to go? Where do you see the company in 5 years? 15 years? Your vision for … Read More
Queen of Mortgages Interview
Personal Branding Markita Woods, the Queen of Mortgages Dan sits down with Markita Woods, the Queen of Mortgages to learn more about her past, and how a career in the WNBA put her in the mortgage business.
Rockstar New Business Owner Tips
You’re starting a business! First off, congratulations on stepping out into the world of business owning. You’ve already accomplished the hardest step, but you may also find yourself wondering where to go from here, how do you optimize your new business, and how do you become a great new business owner. We’ve compiled some top tips for businesses and business … Read More
What is a Personal Brand?
In these days of social media and internet influencers, the term “personal brand” is floated around in conversation more and more, becoming increasingly common even in casual settings. Just like branding for your company, personal branding can become a key aspect in your future success. But how do you create a personal brand while staying authentic to you? Where do … Read More
Designer Spotlight: Paula Scher
This Women’s History Month, we want to highlight a dynamite female graphic designer, Paula Scher. Born in Washington, DC, Scher is a graphic designer, painter, and art educator in design. She is currently principal at Pentagram design firm – and the first women principal at that! Image via Pentagram Her early career started with a job as a layout artist … Read More
The Stats Behind Branding
Branding Matters Check out these stats on how branding helps grow your business It’s commonly known that branding is an essential part of any business’s success. It’s what makes companies unique and sets them apart from the rest of the crowd. Making a name for your company through branding is invaluable in a world full of small businesses and new … Read More
Building Your Brand Using Color Theory
There are tons of factors to consider when building your brand. Who is your audience? How do you represent your style? What colors should you use in your design? If you’re looking at creating a logo for a new company or revitalizing your current brand, keeping color theory in mind can help you build a successful aesthetic. Color theory sounds … Read More
Grants for Women-Owned Small-Businesses – Where to Find Them
Image via Entrepreneur Over the years, the number of companies owned by woman has grown tremendously. As of 2016, women were majority owners of over 38% of US businesses. Unfortunately, despite the successful growth of women entrepreneurship, women-owned companies typically operate with less financial capital than companies owned by men, especially non-minority men. Moreover, women still own a smaller percentage … Read More
Love Your Brand Series – Megan Lee
The Love Your Brand Series will be our way of spotlighting our clients and giving them an opportunity to tell their story a little bit. It’s a great way to learn, connect, and get inspired by the entrepreneurs and business owners that have already started their journey. We hope you enjoy the series! Megan Lee is the founder and creator behind … Read More
Famous Logos: The History Behind a Classic, Coca-Cola
It’s actually hard for most of us to remember the Coca-Cola logo in any iteration other than the one we know now. Even if you’re not much of a soda drinker, this is one brand that is so widespread that you’d have to live under a rock to not recognize the classic cursive font. But how did Coca-Cola arrive at … Read More