3 Things to Look for in a Graphic Designer

What should you look for when hiring a graphic designer? We think the three things you should watch for in a graphic designer are enthusiasm, experience, and excellence

We think your graphic designer should personify enthusiasm, experience, and excellence.

1. Enthusiasm

Your graphic designer should be enthusiastic about their work and anxious to help you develop your business. You will be working closely with your designer to develop a brand identity that conveys the right tone and messages to your customers, and that’s why it’s important to work with a person who is enthusiastic about both their work and your vision. Choose a designer whose enthusiasm shows in their work. Enthusiasm will help you when you are feeling overwhelmed.

Nothing great was ever achieved without enthusiasm.
– Ralph Waldo Emerson

2. Experience

Your graphic designer should be experienced creating items for marketing materials, web, print, and retail sale. If you want to look professional, you hire a professional. Choose a designer with a broad range of experience who can show you their work in real life settings. We all need to get our start somewhere, but when the job is important, choose someone who has a proven track record and can deliver the materials you need.

Experience is one thing you can’t get for nothing.
– Oscar Wilde

3. Excellence

And last, your graphic designer should be seeking excellence in their work. Excellence is difference than perfection. Perfection is impossible, but we like the advice of Vince Lombardi who said, “Perfection is not attainable, but if we chase perfection, we can catch excellence.” Look for a designer who is chasing perfection and who catches excellence.

Perfection is not attainable, but if we chase perfection, we can catch excellence. – Vince Lombardi

When All Three Characteristics Are Present…

When a graphic designer exemplifies all of these characteristics, you’ll find a synergy of design that is reflected in projects. The best creatives will provide you with honest advice even when it’s challenging to hear. They have the experience to follow the principles of good design to deliver excellent products. Their enthusiasm is contagious, and they help you and your customers get excited about your products.