There’s tons of realtors out there to choose from, so how do you make yourself stand out? No need to stress – that’s what we’re here for. Branding is all about connecting with your audience and potential clients. An emotional connection with clients is the start of a relationship with them. Here are our top 5 ways realtors can grow an audience and standout from the competition!
Start a Blog
This one’s a little basic, but having a blog is a great way for your clients to get to know you. Not to mention, blogs can help boost your SEO for your website! This will get them on your website, where they’ll be able to see your work and learn more about your business. You could answer buyer questions, explain confusing processes, or do house spotlights!
Partner with Local Businesses
Especially if you are a small business yourself, it’s great to support other small businesses near you! Partnering with local shops during open houses or other events is a great way to foster relationships with other business owners and potential clients. Plus, it’s a fun event for everyone involved!
Donate to a Charity
Donating a portion of your commission to a charity that’s close to your heart is a great way to build your brand in a subtle way. Not only does it benefit the charity, but shows you care about your community and causes that are important to you. This builds trust with potential clients, which is one of the most important aspects of a business/client relationship. It’s especially important when dealing with something as personal as someone’s next home. Check out this example from when Metro Nova Creative donated to Friends of the Rappahannock!
Customized Thank You Cards
Having customized thank you cards with your logo/branding on it is a very nice touch. Handwritten thank you cards have not gone out of style – despite email’s hardest efforts. Customized thank you cards are a great way to tie your branding together and make you look a touch more professional. Bonus points if you add a small gift with your cards!
Whether is volunteering to speak at a school for career day or to offer to host a fundraising event, volunteering in your community is a great way to meet new people. Speaking at events is a great way to teach people about your business and what you do, while getting your name out there. Hosting events such as fundraisers or meetings gets people in your door, which will likely lead to questions from potential clients. Either way, volunteering is a great way to show you care about the community and the members in it.
Standing out from your competitors isn’t always easy. Hopefully these top 5 ways realtors can grow an audience will help you get on the right track! Need help making your brand recognizable everywhere? Check our our Branding for Realtors Package!