Who You Gonna Call? (540) 369-3200

Sunken Well Rebrand

When a local Fredericksburg favorite reached out to our team requesting a new logo and website build, we knew we needed to make it perfect! The Sunken Well Tavern is located in an amazing neighborhood just outside of the main downtown Fredericksburg area. Its clients are feverishly dedicated to their local spot, where they truly embody the slogan of Eat Well, Drink Well, Live Well. The Well, as it’s lovingly referred to, provides an amazing mix of culinary gems, visually stimulating decorations, and drinks that keep bringing people back. It’s a unique experience and needed a unique identity. They contracted our shop to design their new logo, support graphics to help with their curbside and delivery part of the business during the COVID-19 pandemic, and a new website that would unify their new brand, and make for a better online experience for their customers.

First we created their new logo and identity set. We wanted to use a design that felt unique, hand made, like a family business. But it needed to be flexible enough to adjust for multiple platforms and uses. We incorporated the building front into the design as the facade of the Sunken Well is as unique as their Ribs and Waffles.

First we have the full logo design which is the primary design used for most materials and applications.


Next we have an alternate logo which can be used with or without the tagline addition and can be used on a smaller item.


We also wanted to create a standalone icon that can be used on a number of things like staff shirts or promo products. This single icon over time will represent the brand in a way that is instantly understood.


All logos should work as a single color item, here we show the full graphic in white. This will help keep production costs low in the future for garments and promotional items.


Here’s a snapshot of the new website we designed for Sunken Well. It provides their customers with a clean, modern introduction to their brand and easily navigates them to where they need to go.

sunken well site@2x

Check out a more interactive look at the completed website project!

We love getting to work with small businesses to help them grow their brand and their business. If you need help with a new logo, website, or marketing don’t hesitate to reach out!

More Design and Marketing Articles from the Metro Nova Creative Team

How to Write a Mission Statement

A mission statement is short description of a business’ purpose that guides the actions of the employees and attracts like-minded customers by explaining how the company intends to accomplish its purposes ethically.

Read More »
graphic design service

Tiny Letters, Kids Charity Art Jam

Kids Art Jam Mark your calendars on Saturday May 25th, 2019 from 4 – 6 pm for a family friendly charity event centered around creative kids and building a united & supportive community by teaching them the power of giving! Tickets are FREE: get Event Tickets here! Please get one per participating child. Tiny Letters, Kids Art Jam is a public event

Read More »

Selecting Routes for EDDM

Every Door Direct Mail Marketing EDDM or Every Door Direct Mail is a cost effective way to deliver mass mailings to specific neighborhoods. You can use the tool provided by the USPS to build your own route and see the discounted postage rate. Metro Nova Creative can then design, print, and deliver your campaign for you with ease! EDDM route

Read More »