The scoreboard might not be in the Sixers’ favor lately, but their new branding seems to be. With an overwhelming amount of positive feedback on the team’s new identity options the Sixers finally made the announcement to push their new identity out to the public. Te secondary logo which is an ankle breaking Ben has a modern and bold design that is commonly found in team logos now.
The basketball in his hand doesn’t seem to match the illustration style in my opinion but I’m sure it’s just a nod to the main logo change which has a great throwback feel. And I’m sure will compliment the throwback style jersey changes that are rumored to be on their way!
– Dan
