Does Branding Matter?

Yes, yes it does… Let’s chat about brand trust.

Branding is more than just an identity or logo design. It’s really about a range of things that develop the market’s perception of your product or business. Brand trust is one of the more overlooked concepts I think because if done well, it’s very natural.

Here’s a simple test, if you had to hire a plumber and you did a Google search because you didn’t have any personal referrals. If two plumbers in your area popped up and you had to pick, which would you choose.

Joe’s House of Pipe – Has a Facebook page but no posts in the last three months, doesn’t have a website, 8 average reviews.

Marshall’s Plumbing – Has a website that ranks on the first page, has a Facebook page with consistent content posted including community programs that help your neighborhood, has a large number of positive reviews.

Both of these are small businesses with only a few employees – both of them have the same amount of experience – you’ve not seen either of the logos/identity work. But because of the amount of work Marshall’s Plumbing has put into creating a brand that appears trustworthy and cares about their community, you’ve probably chosen them to fix your toilet swamp problem!

So again, remember that in today’s market branding is much more than its original use, which was literally to brand livestock in Japan to mark a particular farm’s ownership. It’s not just a mark: it’s content, it’s trust, it’s visual identity, it’s community, and it’s what we do for each of our clients at Metro Nova Creative. That’s how I see it anyways.

If you’re interested in hearing more about our branding services please feel free to reach out for a consultation.