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Crystal Allwine Beauty Branding Project

Crystal Allwine is a local hair stylist and makeup artist in Northern Virginia who works incredibly hard to build her brand and provide amazing services to her clients. When she made the scary decision to leave the salon she was at and go out on her own, she knew the first call she needed to make was to Metro Nova Creative. We were hired to design her new logo identity, create graphics for her social media accounts, design and print her deliverables, as well as build a custom website that would make growing her business a snap.

When we crafted her custom logo design we wanted to make sure we used classic elements for hair stylists but made the scissor icon in the shape of an A for her last name. Her personal shears were used to get the shape right for the icon as well. We used an elegant font treatment that mimics the stylings of VOGUE magazine’s typeface to connect high fashion and beauty to this identity.

First we’ve got the full version of the logo

Artboard 3@2x 1

Up next we have a closer look at the icon in an alternate use.

Artboard 1@2x 2

We also created an altered icon for a third option in her branding.

Artboard 2@2x 1

Here are the deliverables that we designed, and then had printed and delivered right to her doorstep.

Artboard 5@2x 1 Artboard 4@2x 1

Here’s a snapshot of the new website we designed for Crystal. It highlights her brand with modern design themes which allow the bold colors of her portfolio to truly shine. There are a number of easy call to actions so customers can book appointments with her online.

crystal allwine beauty branding metro nova creative@2x 100

Check out a more interactive look at the completed website project!

We love getting to work with small businesses to help them grow their brand and their business. If you need help with a new logo, website, or marketing don’t hesitate to reach out!

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