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Color Theory in Branding

Building a brand can be tough! You have decide on a name, slogan, brand personality, and more. You want your brand to look a certain way, and elicit a certain response from consumers. That’s where color theory in branding comes into play. Color theory explains how we perceive colors and the way it influences us. We use color in branding to help tell a story. The color you choose for your brand should tie together with the message you want to send to consumers. Picking the perfect color for your brand is just as important as picking the name. Let’s take a look at the colors of the rainbow and what they could mean for your brand!

Red

Red is a very bold, powerful color. It grabs attention and can evoke action in a consumer. It can mean power, energy, excitement, or strength. But we also see red as meaning anger or warning. This is a powerful color, so be wary how you use it!

Red
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Orange

Orange, in my opinion, is underrated. Its a playful, warm color. Orange can be used to symbolize excitement, creativity, and warmth. While orange is much less harsh than red, it’s still a bright color that grabs attention.

Orange
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Yellow

I think we all can agree yellow is the color of happiness. When we think of yellow, we think of summer and the positive feelings that come with it. Yellow is a great color to use to elicit a positive response, but too much of it can be a bad thing. Too much yellow can lead to feelings of discomfort, so use in moderation!

Yellow
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Green

We love green here at Metro Nova Creative! Nature is the first thing that comes to mind when we think of green. Freshness, health, and growth can be symbols of the color green. While green is a relaxing color, it can also symbolize envy and greed.

Green
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Blue

Blue is one of the most popular colors. We can see why, as it symbolizes calmness, stability, and trust. Blue is such a peaceful color, why wouldn’t everyone want to use it? However, if blue is used wrong, it could come off as cold and unwelcoming. Be aware of possible affects on your brand!

Blue
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Purple

Purple is the color of royalty. We think of luxury, wealth, and wisdom when we think of purple. There is a little bit of mystery in purple as well, as it is more rare to see purple in the business world.

Purple
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Pink

I think we can all agree pink is thought to be a feminine color. Feminine as it may be, it also symbolizes playfulness, balance, and kindness. Pink is a bold color, like red, so it will stand out in the crowd.

Pink
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The color of your brand is an important and fun decision to make! If you want to talk more about color theory in branding, or branding in general, contact us today or follow us on social media @mncbrands!

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