Love Your Brand Series – Megan Lee

The Love Your Brand Series will be our way of spotlighting our clients and giving them an opportunity to tell their story a little bit. It’s a great way to learn, connect, and get inspired by the entrepreneurs and business owners that have already started their journey. We hope you enjoy the series! Megan Lee is the founder and creator behind … Read More

The Top 5 Inspiring Women-Led TED Talks on Business

It’s amazing the resources we can find for free online these days. And – let’s face it – TED is one of the best sources of information and inspiration from leaders in technology, education, and design across the world. From biochemistry talks to talks led by spoken word poets, the library of information, while useful, can be overwhelming. To make … Read More

Brand Consistency

Author: LeAnna Lankford Have you ever looked at an advertisement and instinctively known what company it was? The logo only confirmed what you already suspected. You begin to wonder, “How did I do that, was I tricked?” Well in a way, yes! It’s called brand consistency. This kind of design strategy can take your business to a higher level of … Read More

Octothorpe, it’s not a Hashtag!

Author: Dan Craddock The hashtag; it’s been around for nearly 20 years now if you can believe it. It’s been there for every major world event in modern time. It’s guided revolutions, announced survivors of terrorist attacks, informed the world faster than traditional news during natural disasters, brought communities together, torn them apart, and been printed on some really dumb … Read More

A Strong Logo Design Matters

Author: Josh Hastings – Contributor; Check out my blog Money Life Wax Or…maybe you are in charge of marketing for a company. Someone wants to know more about your company and they don’t have time to read the about me section. Does your brand answer their questions? Is your brand, specifically your logo recognizable? Are you distinguishing yourself from the … Read More

So Your Business Idea Didn’t Work

It’s ok, sometimes it happens. Sometimes you come up with a great business idea, and then when it comes time to execute, you find out it’s terrible. Maybe you watched too many motivational speakers, yelling about customer acquisitions. Or maybe you didn’t watch enough about scalability. Either way, you’ve come to a point where you need to make a decision. … Read More

Understanding Your Target Audience

understanding your target audience

The target audience is simply the type of person a product should appeal to. And before we get started, let me say that your target audience isn’t “anybody with hands”. I mean if it is, and you have that kind of budget, please, step to the front of the line and enjoy this complimentary taco!  IT’S NOT EVEN TUESDAY! So, … Read More