Author: LeAnna Lankford Have you ever looked at an advertisement and instinctively known what company it was? The logo only confirmed what you already suspected. You begin to wonder, “How did I do that, was I tricked?” Well in a way, yes! It’s called brand consistency. This kind of design strategy can take your business to a higher level of … Read More
Octothorpe, it’s not a Hashtag!
Author: Dan Craddock The hashtag; it’s been around for nearly 20 years now if you can believe it. It’s been there for every major world event in modern time. It’s guided revolutions, announced survivors of terrorist attacks, informed the world faster than traditional news during natural disasters, brought communities together, torn them apart, and been printed on some really dumb … Read More
A Strong Logo Design Matters
Author: Josh Hastings – Contributor; Check out my blog Money Life Wax Or…maybe you are in charge of marketing for a company. Someone wants to know more about your company and they don’t have time to read the about me section. Does your brand answer their questions? Is your brand, specifically your logo recognizable? Are you distinguishing yourself from the … Read More
Logo Refresh for RED Art
We don’t just create new logos for all of our clients. Sometimes they prefer to just have a little refresh. For RED, Art and Design we were tasked with building a new website for online art classes. But before we started that, the logo needed a little bit of an update. We cleaned it up, brightened the colors, and adjusted … Read More
So Your Business Idea Didn’t Work
It’s ok, sometimes it happens. Sometimes you come up with a great business idea, and then when it comes time to execute, you find out it’s terrible. Maybe you watched too many motivational speakers, yelling about customer acquisitions. Or maybe you didn’t watch enough about scalability. Either way, you’ve come to a point where you need to make a decision. … Read More
Using Pinterest for Logo Projects
One of our goals is to make the process of designing a new logo, or coming up with a brand as fun as possible for the client. Change in a business, new or old, can be stressful and so this part of the journey should be enjoyable. When you hire Metro Nova Creative we’ll set up a Pinterest board so you … Read More
Understanding Your Target Audience
The target audience is simply the type of person a product should appeal to. And before we get started, let me say that your target audience isn’t “anybody with hands”. I mean if it is, and you have that kind of budget, please, step to the front of the line and enjoy this complimentary taco! IT’S NOT EVEN TUESDAY! So, … Read More
Pillars of Branding for Small Businesses
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Facebook’s Latest Impact on Businesses
Mark Zuckerberg recently released a statement on his personal Facebook page that shook the business community substantially. He said quite a bit about how the world uses his social media platform. He said he wants his team to strive to create the best user experience possible for people all over the world. He wants to work hard to keep things … Read More
Entrepreneurs and Depression
There, I said it. I said it out loud to the world. I am self employed, and I (like a lot of you) don’t always take good care of myself. And a constant stream of that type of behavior often leads to an emotional low point. The problem is, I (like a lot of you) don’t talk about it, or … Read More