Employer Branding

Employer Branding What business goals can be achieved by effective employer brand strategy? A user on Quora asks “What business goals can be achieved by effective employer brand strategy?” Follow Up Answer: Hello! I think that employer brand is incredibly important when setting your business goals. Think about scale for a business, you know that starting out typically you can … Read More

How Important is Branding in 2019?

Does Branding Matter? Yes, yes it does…Let’s chat about brand trust. Branding is more than just an identity or logo design. It’s really about a range of things that develop the market’s perception of your product or business. Brand trust is one of the more overlooked concepts I think because if done well, it’s very natural. Here’s a simple test, … Read More