Brand Consistency

Author: LeAnna Lankford Have you ever looked at an advertisement and instinctively known what company it was? The logo only confirmed what you already suspected. You begin to wonder, “How did I do that, was I tricked?” Well in a way, yes! It’s called brand consistency. This kind of design strategy can take your business to a higher level of … Read More

Octothorpe, it’s not a Hashtag!

Author: Dan Craddock The hashtag; it’s been around for nearly 20 years now if you can believe it. It’s been there for every major world event in modern time. It’s guided revolutions, announced survivors of terrorist attacks, informed the world faster than traditional news during natural disasters, brought communities together, torn them apart, and been printed on some really dumb … Read More